B2C Data

As with digital marketing in general, it is essential to ensure that your ads support your overall marketing strategy when using responsive search ads. In the case of responsive search ads, this means, for example, the following: to get the most out of responsive search ads, it is most important to ...

Content creators become like defense attorneys for quality content who:
create informative content together with artificial intelligence
productive customer stories and other experience-based content
ensure that the produced content includes the company's distinguishing factors, the purchase ...

The visual identity is only part of the branding effort, but it plays a very important role in the overall process. It is very important that the visual identity remains consistent throughout the entire purchase path. In terms of recognition, it is also important that the identity is repeated ...

Creating a marketing strategy using the MVG model (Market-Value-Growth)
With the MVG (Market-Value-Growth) model, you can create a management team-level marketing strategy for your company that is suitable for the competitive situation.

The model is particularly suitable for companies that want to ...

The podcast below gives you insight into where you should start when you want to set goals for your company's digital marketing. In this episode, you'll get tips on creating and clarifying a value proposition, and how your company should start defining its competitive advantage.


If I had to do ...

Reaching the audience is on every company's to-do list, but there are as many recipes for doing it as there are companies. Reaching the audience is not difficult in itself. It's like sticking a card in an advertising channel and pressing play. But how good a return on investment you get depends on ...

Google Marketing Live introduced new AI features for Google Ads, which promise to further simplify the campaign creation process, improve ad relevance, and most importantly, multiply advertisers' business results. Google's praise is endless, but how should a company using the Ads platform as an ...

Even if your company's market click costs are high, for example €5 and the conversion rate to a lead is 1%, you would still pay €500 for a quality lead. If your company closes 20% of its leads, you would have spent €2,500 to acquire a customer who would hypothetically bring in tens or even hundreds ...

Pinterest advertising is particularly suitable for B2C companies whose product or service is related to, for example, home decor, crafts, ideas and inspiration, or other DIY (do it yourself)-type activities.

Many Pinterest users come to the platform for inspiration and ideas rather than looking ...

Respecting privacy : AI can collect, analyze, and use large amounts of personal information. How do you ensure that consumers’ privacy is protected and that they have the opportunity to choose what information is collected about them and how it is used? How can a company ensure that the information ...