B2C Data

Dear Marketers, artificial intelligence is not so far from our work, on the contrary! It could give us a valid help: we just need to embrace this revolution that, to tell the truth, has already started a few years ago.

In short, these are the words of “comfort” that Dale Bertrand, President of Fire ...

In B2B Marketing
by Editorial Staff - May 23, 2023
It is undeniable, and now the data confirms it : artificial intelligence (AI) , ChatGPT in particular , has revolutionized many sectors, including obviously B2B marketing . In the context of business-to-business, AI offers unprecedented ...

A Deep Dive into Brand Advocacy
Imagine an ecosystem where your most enthusiastic customers become your greatest marketers, proactively and spontaneously sharing their positive experiences with your company, influencing other potential targets and building a network of trust. This is not a utopian ...

Email marketing is a marketing strategy that uses electronic mail as a tool to communicate commercial messages, company information, or news about products or services to a list of email addresses of customers and leads.

It is considered a direct communication tool and represents the strongest and ...