B2C Data

Having a good email sending strategy can be decisive for the success or failure of your e-commerce. Does it seem like an exaggeration? Well, that's what experiences in this area show.

And campaign results tend to improve for those who can take full advantage of the resources available. Do you have ...

You don’t have to be a prophet to see the future. Around the world, many analysts and digital marketing experts use data and metrics to discover the most promising strategies for the future.

In the case of email platforms, it’s no different. In this article, you’ll learn about the biggest email ...

We live in a time when consumers have a huge volume of information and brands at their disposal. To give you an idea, a survey by the Brazilian Association of Electronic Commerce (Abcomm) showed that, between March and May 2020, 107 thousand new types of e-commerce were opened , including food and ...

To gain a prominent position in the market and have a successful company, it is necessary to have clear objectives, invest in training and development for employees, take care with the organization of information, etc.

Investing in technology (or commercial automation), however, is a step that can ...

Traditional marketing concepts are increasingly obsolete. In an increasingly computerized and connected world, digital marketing has become the main strategy used by companies due to its great benefits.

And in agribusiness things should not be different: digital marketing in agribusiness is already ...

We know that the modernization of communication methods is a key point in changing people's habits, and nowadays, we are much more connected. And one of the ways we use it is live, which is a resource that many social media have adopted and are widely used.

A live broadcast is made via the chosen ...

We’ve all experienced that awkward moment: you’re on an online shopping site and the next site you visit—even social media —magically has an ad for the shoes you were searching for. There’s a name for this, and it’s called remarketing .

If you've never thought about using remarketing because it ...

Even before the internet, some advertising agencies were already creating unforgettable campaigns. These advertisements had the gift of fascinating people, leading them to pass on the message to friends, family, etc. This situation illustrates the concept of viral marketing, when content reaches an ...

Thinking about the future of content marketing is essential to optimize your company's results. This marketing strategy has been constantly changing and the trend is that this will continue to happen.

According to figures from the 2019 edition of Content Trends , content marketing has already been ...

If you thought that animated gifs were only used to send funny messages on the now defunct Orkut and MSN, you're very wrong. They can also be very useful in your digital marketing campaigns!

In this article, you will learn how to create a gif in email marketing and what are the advantages of using ...