B2C Data

Strategy

Although many may not believe it, Content Marketing is nothing new. On the contrary, its beginnings date back to 1895, when The Furrow magazine, from the John Deere company, specialized in agricultural machinery, decided to offer its readers - mostly farmers - useful and practical ...

Pharmaceutical

Knowing the interests and needs of your audiences: this is the key to creating content that engages your audience and, above all, improves your brand positioning. There are several types of data that help you gain this knowledge to create the best content possible.

Pharmaceutical ...

Content Marketing

Companies that are leading the way in terms of innovation and technology need content strategies that bring their audiences into a new era. This is not always an easy task, as even the most informed audiences can struggle to understand the complexity of new concepts. The question ...

Blog

The global digital ecosystem emits 4% of carbon dioxide. To create a greener ecosystem, we must reduce our environmental impact with sustainable marketing.

Digital marketing has become popular in recent years. Its advantages over traditional marketing and advertising include greater reach ...

Google is the most popular search engine outside of China. To stand out on the Internet, you must not only write content for your readers , but also for Google's crawlers that are looking for new and updated pages to add to the index. SEO, or search engine optimization, involves taking a number of ...

You probably already know that your reputation as an email sender is an asset you must defend . We’ve explained why in “Email Marketing and SPAM Reputation Are (Almost) Everything . ”

A poor sender reputation condemns your newsletters to the spam folder and even prevents them from being delivered ...

How to take advantage of email marketing in the retail industry?
We've said it before. The retail industry is probably the one that benefits the most from email marketing. The retail industry is one of those with the highest return on investment (ROI) in digital marketing; it's common to see ...