B2C Data

A common business saying is that the customer is always right.

And we've all heard stories of companies and employees going to ridiculous lengths to meet customer needs.

But what if the customer is NOT always right? Are there times when it is better to tell the customer that they are wrong?

Yeah ...

Whenever we talk about Marketing we emphasize the famous 4Ps or the marketing mix: Product, Price, Place and Promotion. These 4Ps were defined more than 50 years ago and as we know things have been changing frantically. The Internet, new technologies and business organization models have led ...

There is no longer any need to remind marketers of the importance of protecting personal data two months before the GDPR comes into force. We do not think it is more useful to go over the provisions of the General Data Protection Regulation in detail. We prefer to refer you to the excellent ...

To what extent have marketers adopted the latest digital trends? Artificial intelligence, predictive marketing... buzzwords or real realities?

From plan-plan marketing to augmented marketing?
Artificial Intelligence: a real project?
Artificial Intelligence: a real project?

Artificial Intelligence ...

Marketing activation consists of activating your data to put the customer back at the heart of your strategy . Providing your customers with a personalized experience encourages their engagement and therefore their loyalty. According to our 2019 Personalized Marketing Barometer , 84% of marketers ...

Apple-Mail-Privacy-Protection-email-marketing
The last days of the tracking pixel?

Apple, the self-proclaimed ultimate defender of consumer privacy, has just announced the next edition of its operating system . To put it simply, in its current incarnation, the system implemented by Apple will no ...

Mobile has revolutionized the way we consume, communicate and entertain ourselves. Today, it accounts for more than half of all internet traffic. For brands, it is a unique opportunity to build a closer and more personalized relationship with their customers.

The smartphone is much more than just a ...

Understanding the Importance of Holiday Email Deliverability
The art of deliverability
When we talk about email deliverability , we enter a fascinating field. Anne-Claire Fichten, our expert on the subject, likes to say that "deliverability is an art and not a science, because there is such an ...

What is an RCS message?
RCS, short for Rich Communication Services, is often described as the next generation of mobile messaging, set to replace traditional SMS. But what makes RCS so special and why is it considered the future of mobile marketing?

Unlike SMS, which is limited to 160 characters of ...

Focusing on acquiring new customers at the expense of retaining existing ones is a surefire way to fall into the leaky bucket trap.

Most companies are aware that improving customer loyalty is one of the main levers for increasing commercial performance in a sustainable manner.

However, you can ...