B2C Data

What will be the trends in marketing in 2022? After an interesting 2021, we are all looking at the next 12 months with interest. Representatives of the marketing industry are competing to create better and better forecasts of trends that will dominate marketing, positioning and consumer decisions ...

A Few Words About Black Friday – Statistics
Black Friday – or Black Friday – as an initiative comes from the USA and has been enjoying growing popularity all over the world for years. In Poland, it has also become one of the key days for trade. Statistics show that on this day in 2022, sales ...

Recycling content on a blog isn't always easy. You need to be very patient and committed to make the process produce the results you want. However, there is a simple way to significantly increase its effectiveness. Avoid these mistakes and you will surely succeed.

Moving posts to another channel ...

The most common reason companies rebrand is a decline in sales. A transformed brand allows you to stand out from your competitors, expand your target group, and show consumers your strengths that weren’t obvious with your previous image.

But sometimes even a strong and successful company may need ...

What kind of customer are you? Do you buy right away? Do you throw it in the basket and wait? Or do you change your mind all the time? The online transaction process is not uniform and depends on many factors. As an online store website administrator, you need to ask yourself these types of ...

The concept of client personas is a key element of building an optimization strategy for all companies, regardless of their size and seniority. It involves creating fictional characters that represent real customers, presenting their interests, expectations and behavioral traits. Thanks to this ...