B2C Data

The right title is the basis of a good article or offer on a website. It should attract attention, intrigue, and stand out from texts on similar topics. When choosing a content title, let's be guided by search trends and keywords that users use most often. It is important to match keywords to the ...

Web scraping involves automatically or manually obtaining information from websites in order to store it in the form of structured data, thanks to which the collected data can later be used, for example, in the analysis process. Although this process can be performed manually, specialized bots are ...

Google Ads is one of the most popular advertising tools in the world that allows you to display ads. One of the key elements of an effective advertising campaign in Google Ads is proper conversion tracking. Conversions are actions taken by users that are the goal of the advertising campaign, e.g ...

The Pingdom tool , in addition to a list of guidelines and elements that affect the page load time, allows you to choose the location of the server from which the test is to be performed. It is obvious that we should choose the closest to our hosting or we should be guided by the location of ...

The indicator of the effectiveness of advertising campaigns is ROI (Return on Investment). ROI will be positive when the cost of advertising on the Internet is lower than the profit generated in this way. The desired effect should be to find a form of advertising that will maintain the return on ...

If we have a Google Search Console tool, Google Merchant or we run Google Ads ads, it is worth connecting them with GA4. When we connect Google Ads to GA4, we will be able to connect data from the Google Ads panel and import created conversions in the Google Ads panel. Connecting Google Merchant ...

The changes introduced last year (2023) regarding the forms of promoting medical devices shook not only the medical community and other medical professions, but also affected the beauty and aesthetic medicine industry.

At the very beginning, it is worth considering the concept of a "medical device ...

What is internet advertising and what is it for?
Internet advertising (online advertising) is a modern form of promotion that uses the Internet as a medium to reach recipients. Its main goal is to increase the visibility of a given brand, promote products and services, and encourage specific actions ...

The main goal of the “About Us” subpage is to build a sense of trust in the brand among our customers. Below we present our ideas for an attractive and, above all, effective about us page.

Show your values
We are more likely to buy from companies that share similar values ​​to ours. Present yours ...

The most common question we get asked by business owners is, “How much will my website cost?” Unfortunately, there is no one-size-fits-all answer to this question.

However, we can give you some helpful tips on how to approach budgeting for your business website.

First, you will need to determine ...