B2C Data

If you are reading this article, perhaps you are a Project Manager who has recently started a working career, and you are faced with a mountain of new information, processes and terminology to store and learn, so I want to start this article by telling you right away that I am close to you , and ...

Article by Damiano Fina, one of the Demand Generation Heroes , the Tech Marketer community of the Digital360 Network.



Let's start by asking ourselves what it means to do awareness . In Italian we could translate this umpteenth marketing anglicism with the expression "to make the brand known ...

DEMs are mainly used for commercial activities and represent advertising emails through which to send users promotions, discount codes and exclusive offers. DEMs are used to encourage customers to purchase the company's products or services by using a direct communication channel and it is possible ...

Thanks to the integrations and the wealth of native features, MarTech360 is able to manage the entire marketing automation process end-to-end : lead generation, tracking of navigation behavior, monitoring of conversion flows , nurturing and lead scoring workflows, production and sending of ...

In practical terms, what is the role of lead generation consultancy ? In fact, it serves to develop the strategy and design all the interventions necessary to generate valuable contacts. No inbound marketing project is similar to the previous one or identical to one already faced: the strategic ...

Nothing clarifies a theoretical disquisition better than a practical example. Thanks to marketing automation, a company is able to send – completely automatically – to newly acquired customers a personalized welcome email , with which it can illustrate a selection of ancillary services and products ...

In Marketing Automation
by Editorial Staff - March 10, 2023
Email deliverability is an important topic for anyone who sends email. If you don't manage deliverability properly, your message could end up in the recipient's spam folder .


To better manage deliverability, in this article we illustrate ...

What is AI Marketing and why is it indispensable;
What are the benefits of adopting AI Marketing in B2B communication;
What are the possible obstacles in implementing AI Marketing;
How to best adopt AI Marketing in B2B communications.

The Transformative Impact of AI Marketing in B2B ...

In some cases, it can be said that the marketing automation strategy “ pays for itself ”, and we are referring, in particular, to those cases in which it is precisely the absence of a detailed strategy that blocks a crucial result such as a sale.

Let's take the example of B2B, where the biggest ...

With the advent of digital technology, blogging has become an essential tool for businesses looking to increase their online visibility. Blogging can help businesses build relationships with customers, drive traffic to their websites, and improve their overall performance. In this article, we will ...