B2C Data

We receive many students or workers who want to (re)start in the world of digital marketing, often with unclear ideas; we have already talked about it in the past ( bee-social.it/lavoro-digital-marketing-cosa-scegliere/ ). The doubts are always the same: what choices to make? What type of digital ...

Do you have multiple stores or do you manage “places” belonging to a chain? No problem, it is possible to build a series of relationships between stores and brand signs, thanks to Facebook Locations .

This tool essentially allows you to associate a whole series of “child” stores scattered across ...

While on the one hand we notice an ever-growing interest in Web Marketing, looking deeper we see some discrepancies.

As for marketing tools, the most popular are: social media (used by 60% of companies), videos and multimedia content (53%), and email marketing (47%).

A good portion of companies ...

Partly due to ignorance on the subject, partly due to irony, the professional figure of the Social Media Manager (or Social Media Specialist) is perhaps the most mistreated and “overused” in the range of digital jobs that have emerged in recent years.

Riding the annoying wave of “ my cousin could ...

Use machine learning and artificial intelligence to make your website more user-friendly.

Voice search, chatbots, predictive analytics, and micro-interactions are some interesting examples of AI technology.

Artificial intelligence frees website managers from overly basic and repetitive tasks in ...

We tend to take ads for granted, especially today where you have to insert lots of titles and descriptions, “ and then Google Ads will take care of it ”.

In reality, making different variations , thinking a little more about the calls to action or the problems to be solved by your audience , allows ...

Here are some tips and some perhaps lesser-known strategies & tactics to try out.

Scaling Strategies for Google Performance Max
When planning a Performance Max campaign on Google, it is essential to consider different scaling strategies to maximize the effectiveness of your ads.

First, it is ...

Let’s start by understanding how Performance Max campaigns differ from traditional Google Ads campaigns.

Performance Max is a new type of Google Ads ad that focuses on maximizing performance through the advanced use of AI.

Unlike traditional campaigns, P. Max offers greater coverage of ...

Now there is another doubt to be resolved: which photographs and graphics can be used in a magazine or in blog articles?

In this case there is a specific license – for editorial use – which establishes which works can be used for non-commercial purposes.

There are sites that allow you to download ...

Do you have a business and want to offer perfect customer care service on social media?

In this case, there are some best practices that you can use on the community management of your web sites, so that your users are satisfied with the answers offered to questions and doubts pre, during or post ...