B2C Data

From here, we will explain what is needed to establish and operate a DMO.

5.1 Business Registration and Application Process

The process for registering a company as a DMO is a two-step process: first registering as a candidate DMO, and then registering as an official company.


To register as a ...

The first example from Nagano Prefecture is a tourism campaign using forest therapy, initiated by the prefecture's Tourism Promotion Division.


Forest therapy is a scientifically based activity for maintaining and promoting health in a forest environment. The healing properties of forests relax ...

To realize tourism policies, it is essential to have the right personnel and systems in place. For example, when attending events such as travel marts and travel fairs targeting travel agencies and tourism associations, tasks such as event participation procedures and arranging and securing ...

The main purpose of a local government website is to disseminate information. However, many local governments are facing declining financial resources due to population decline, and are attempting to monetize their websites. In this article, we will introduce two ways to monetize a local government ...

Andata is a platform for marketing automation by collecting and managing customer data ( CDP + DMP ). The main goal of the platform is to reduce the cost of conversions and increase their number.

Advantages
Digital user passport. A unique identification technology that allows you to create more ...

Every day at 00:00 Moscow time, the system requests statistics from Yandex Direct for the previous day. The optimizer analyzes the results and adjusts the bids, updating the conversion metrics based on the average cost of conversions and results for the optimization window. If the average cost of ...

Before launching a campaign, carefully consider your strategy settings to avoid frequent changes that could complicate the algorithms. Set budget and cost per conversion limits to control costs and improve campaign efficiency. Create separate campaigns for search platforms and ad networks, as their ...

To increase the efficiency of mandatory autotargeting in Yandex Direct, you need to correctly specify categories, adapting the strategy to specific products or services. It is worth starting with the category "Target queries", where there is less chance of encountering irrelevant traffic, especially ...

In Yandex Direct, advertisers can choose from several payment formats depending on their goals and preferences. Each format has its own characteristics and is better suited for certain tasks.

Pay Per Click (PPC)

This is the basic format of payment in contextual advertising. The advertiser pays ...

Create Ads
At this stage, the content of the ads is created for the selected audience. You can specify the name of the ad and choose its format from three types: text and graphic, graphic or specialized for mobile devices.
By the way, Direct has a new function “Advertisement generator based on a ...