B2C Data

Tricks that allow you to get into the trend
Search query data in Yandex.Wordstat is updated with a delay. To catch the wave in a seasonal business, it is necessary to analyze demand fluctuations for a similar period in previous years.

For example, there is a huge increase in demand for flowers and ...

The basic idea of ​​neuromarketing is that our purchasing decisions are made at a subconscious level. Our choices can be heavily influenced by marketing strategies that actively use five main channels of perception:

Visual channel: product appearance, color scheme and packaging design.
Sound ...

There are many clustering methods, and different methods produce different results. Let's study the following most common methods for solving real problems:

K-Means
To use the method, you need to adhere to a certain clustering algorithm:

Determine the parameter k – the number of groups we would ...

It is necessary to determine how the advertising will be optimized. It is also necessary to specify for which action the payment will be made. Optimization allows you to get the largest number of target steps (for example, impressions or clicks) for the minimum cost.

Determine budget and scope ...

Recognition : with the help of social networks, you can take as many people as possible who match your target audience and reach them, that is, show them an advertisement, your message, attract them to the community, that is, make the brand more recognizable, generate demand for some new service ...

To create content
Canva is a powerful online graphic and design tool. It offers a wide range of templates for creating social media posts, banners, infographics, covers, and more. Canva has tools for editing images, adding text, and effects, making it easy to create social media content.
Pixlr is a ...

In any industry, you can smell a standard price menu a mile away. It's an unfortunate fact of modern commerce, but many entrepreneurs take the easy way out when pricing their products and services. They find a competitor's price list and duplicate it.

At first, you may feel like you've saved a lot ...

Simplify the forms that customers have to fill out. Remove unnecessary fields and leave only the necessary ones.

A selection screen displaying six different subscribe form templates with fields for name and email.

These opt-in forms should help you achieve your goal. However, make sure they are ...

The effectiveness of an advertising campaign largely depends on the marketer, designer, copywriter, SEO specialist and other team members.

Therefore, managers need to control all processes that the team performs.

Without a detailed marketing plan, tracking the productivity of your employees is ...

As discussed above, HRMS can bring positive changes to an organization. So, let’s see how the software can help HR managers improve this process.

Recruitment, selection and adaptation
Recruiting new candidates This is an ongoing process and its necessity increases as the company grows. Attracting ...