B2C Data

The amount of money you should spend on paid media marketing depends on your company’s goals, the audience you’re trying to reach, and your available budget. Testing and refining your campaigns is something you should do after you’ve set aside funds to ensure you’re getting the most out of your ...

If you sell products that your customers need to restock frequently, creating customer subscriptions can greatly improve your eCommerce approach.

By switching to a subscription model, customers won't have to worry about running out of stock at the last minute. They can enjoy consistent delivery ...

Want to crush the e-commerce marketing game? Offer a prize draw.

This is one of the best ways to attract more followers on social media and increase engagement. It can also lead to a significant increase in sales.

Why? Because people who didn't win the product probably still want it. So they might ...

Continuing with our kitchen theme, would you buy a product presented as follows:

Blender-juicer

Definitely not, huh? It's completely pixelated. It's hard to even tell what it is.

Sharp images are essential for selling e-commerce products. Ideally, you want a plain or white background with no ...

Somehow, e-commerce professionals have come to the conclusion that blogging is only for people who sell information products, services, or other non-e-commerce products. This is simply not true.

Want proof? Check out the Etsy Blog . It has incredible engagement and great advice. Plus, Etsy ...

This cannot be overstated: Create your own content. Don't take someone else's words and pass them off as your own.

Why?

It’s unethical, for one. It also opens you up to a lawsuit. What’s more, no one else’s content will be able to match your unique brand voice. If you want to publish content, make ...

Affiliate and referral programs are effective strategies for e-commerce companies to leverage word-of-mouth marketing. They encourage customers and partners to share their positive experiences.

However, you need to establish clearly defined guidelines and provide affiliates with comprehensive ...

Sometimes you have to invest a little money to get what you want.

Not getting dates at bars and nightclubs? Sign up for Match.com. It'll cost you a few bucks, but it'll speed up the process.

The same goes for paid ads, whether you place them through search or social media. Use the same strategies ...

Have you ever been on a date where your date interrogated you like you were a murder suspect?

You might get a similar feeling when you come across a registration form like this:

Make it as easy as possible to subscribe to your newsletter

Who has time for all that? If you ask for too much ...

Here's why collecting email addresses should be on your to-do list:

Reach your target audience: People who sign up for your email list are interested in your offers, making it easier to connect with potential customers.
Create Meaningful Connections: Sharing valuable content and updates in your ...