B2C Data

Among B2B marketers, 83% use email newsletters as part of their content marketing program, and 40% of them believe it is critical to their content marketing success . In fact, you're probably signed up for one yourself.

Newsletters may seem like email marketing at its most basic, but they're ...

Email marketing is an essential tool in any digital marketing strategy. Although you may have read that it is a thing of the past, 59% of B2B companies choose this medium to generate leads. Email marketing is important , and so is the software you use to carry out your campaigns.

You can't just ...

Over the past decade, we have seen a huge increase in people deciding to create their own personal brand . This has been boosted by the emergence of social media networks such as Facebook, Instagram and Twitter, as people saw the potential these networks had to start developing their own brand and ...

Interactive marketing is a sort of “choose your own adventure” approach to nurturing your leads , with content driven by relevance, not just chance. And its popularity is growing rapidly, with 62% of B2B marketers relying at least in part on interactive content to grow their brand.

Are your company ...

Getting potential clients in a real estate agency is not an easy task. You have to know in detail who your ideal client is and what is the best channel to reach them.

There are many ways to reach potential buyers, and the Internet has also helped make this process much more accessible for all types ...

Lead generation is not easy by any means, and it is one of the most difficult aspects of marketing that online businesses face. It may not be a big challenge to get followers or visitors on social media, but driving traffic to a site and converting visitors into customers is a whole different ball ...

A visually appealing email design can attract your target audience, showcase the best side of your company, and encourage subscribers to click on the call to action.

Good design is more important than ever, as email marketing generates 40 times more leads than social media and is the most effective ...

Email is one of the most traditional digital communication strategies, and it remains one of the most effective ways for companies to promote their offerings.

Email marketing is a powerful sales and prospecting tool. In fact, sales reps spend about a third of their working hours sending emails ...

It's no secret: email marketing is one of the best ways to connect with your potential customers. All you need is a good strategy, know your target audience, be creative and use a powerful email marketing tool that covers all your needs.

There is no way to do email marketing on your own. You have ...

B2B marketing is always evolving , and 2023 is no different. If you want your brand to thrive in today’s market – and beyond 2023 – you need to know which B2B digital marketing trends to look out for and which ones to adopt to get the best results.

If leveraged properly, the following eight B2B ...