B2C Data

To fine-tune their strategy, Sassy Scents conducted an A/B test to compare the effectiveness of a 10% discount offer versus a more generous 15%.

Here’s what they found:

10% discount variant:

Impressions: 5,717
Conversions: 1,659
Conversion rate: 29.02%
15% discount variant:

Impressions: 5,656 ...

How to launch an A/B test on your ecommerce site?
Now that you know the basics, are you ready to get your hands dirty?

Let’s dive into how you can set up and launch an A/B test for your own ecommerce store.

The first step in launching a successful split test is choosing the right testing tool ...

1. Improves conversion rates
At the heart of A/B testing for ecommerce stores is the quest for better conversion rates through features and improvements that can enhance the user experience and boost sales.

By identifying which version of your site leads to more purchases, sign-ups, or other ...

Here’s a stat that speaks volumes: 91% of consumers say they’re more likely to shop with brands that remember their preferences and offer relevant recommendations. Pretty convincing, right?

If you’re not personalizing your ecommerce experience yet, you could be leaving money on the table.

But how ...

FAQRun your A/B test until you gather enough data for statistically significant results. This usually takes at least a week, but it can vary based on your traffic volume. It’s important to avoid making decisions based on too little data.

Can I test more than two headline variants at once?
Yes, you ...

By changing their original headline Crown & Paw have acheieved 3.5x increase in sales.
By carefully testing and refining their headlines, they managed to significantly enhance their messaging, which directly resulted in a 3.5x increase in sales.

Check out their case study here.

2. Bukvybag ...

Questions are a powerful tool for engaging your audience. A well-crafted question can pique curiosity and compel readers to seek out the answer. When your headline asks a question, it invites the reader into a conversation—one that they’re more likely to click through to finish.

For instance, a ...

For example, ButcherBox—a popular meat delivery service— nails this by making sure their headlines are straightforward and direct. “Dinner is solved” focuses on the customer’s main problem and leaves no room for ambiguity.

When crafting your own headlines, ask yourself if your audience will ...

Clearly defining your goals will help you measure success more effectively. For example, if your primary goal is to increase click-through rates, that’s the metric you’ll focus on when analyzing the results.

Step 3: Create variants
With your goal in mind, it’s time to create different headline ...

Your headline is your only shot to convince someone that what you’ve written is worth their time. A powerful headline can drastically increase engagement, click-through rates, and even conversion rates.

Imagine your content as a house—no matter how well-decorated the interior, if the front door ...