B2C Data

Green parrot

Lorre
We have to hold at least ten times that before you make a sale.

Not only has media consumption increased dramatically, the amount of advertising and marketing we see has also increased dramatically (between 4,000 and 10,000 ads per day ). And attention spans are lower than ever ...

Customer service is just one aspect of the entire customer experience.

Imagine booking a vacation over the phone. Is the person you speak to friendly and helpful? That’s good customer service . But if your tickets arrive early and the hotel offers you an upgrade, that’s a great customer experience ...

Item management is mainly done in the backend of the platform in question. This often works fine for a small assortment. But when the company starts to grow – and therefore normally starts to handle a larger assortment – ​​this way of assortment management often turns out to be time-consuming and ...

How do you approach this?
Block time in your agenda to create space. Preferably at the beginning of the day, that's when you are fittest.
Work from home or plan a 'holiday session' (max. half a day) with colleagues and prepare a clear agenda.
Analyze thoroughly and write concisely. Be critical and ...

Step 1. Strategy
Start by creating a vision of the digital workplace and setting clearly defined goals . Consult all necessary parties such as IT, sales, marketing, finance, legal and HR to jointly set achievable goals. Some questions you can ask each other are:

What are the key organizational ...

Before you as a brand can evoke positive emotions that are then associated with your brand, you must meet a crucial condition.

The condition is: having the ability to make real connections with target groups.

Increasing recognition & creating real connections
Ultimately, for every brand (that ...

The more sites, the lower the costs
In addition to efficiency, a great added value lies in the cost model of a multisite architecture. With every website you add, the total cost of ownership (TCO) decreases. The largest investment in comparison is setting up the architecture and the first website ...

The WebAIM group has simplified the WCAG guidelines into a somewhat more concrete and digestible checklist, complete with links to the extensive description on the W3C website . That's a good place to start, too.

Enough reasons to take accessibility seriously
In the title of the article I promised ...

The long-term impact on meal box services
Corona has had a major impact on meal box services: restaurants were closed, people avoided the supermarket... But is this impact permanent?

When the crisis is over, much will have changed. Certain consumer behavior patterns that have been acquired during ...

In short, dark social is an important channel that will deliver even more traffic in the coming years. In the short term, there are no tools expected that will make it as traceable as other socials. The value of the traffic is high, because in most cases it is a personal recommendation from person ...