B2C Data

As January 2020 proved, the world can shift on a dime. In a matter of weeks, we went from hearing about a handful of coronavirus deaths to realizing the breadth of the pandemic to going on global lockdown.

As people absorbed the implications of COVID-19, businesses quickly canceled conferences ...

Your sales reps can sell more by talking with customers and prospects and not at them. In other words, they need to have a conversation.

I'm talking about conversational selling. Instead of developing a standard pitch for inside sales reps to follow or giving them a script, give them the skills and ...

No matter what you do, don’t pass leads directly to the sales team.”
— Jon Miller, Marketo

Data from a MarketingSherpa report indicates that over 61% of B2B marketers pass all leads directly to their sales team, of which only 27%, on average, are qualified.

Lead generation is complicated ...

Most B2B sales include distinct buyer tasks, including recognizing a problem, evaluating and comparing available solutions, and selecting a supplier. They can also include anywhere from six to ten decision-makers. In short, it’s a complex process where traditional sales and marketing strategies are ...

With the global distribution of medical devices, clear and accurate translation of device manuals, labels, and usage instructions is critical. These documents ensure that healthcare professionals and patients can operate medical equipment safely and correctly. Inaccurate translation of medical ...

Marketers will face challenges in the coming year and beyond due to the pandemic’s unexpected impacts. Let me explain what I mean…

Entering the pandemic era, we were wrong about everything. Who could have predicted that in the context of a global crisis, we would experience shortages of wood ...

Break the idea that your perfect service is only for people who buy from your site. The truth is, many visitors will contact your customer service before they even think about pulling out a debit card.

Put yourself in the shoes of a potential customer. Would you want to invest your time in a ...

Change management is an integral part of business. Growing your business, downsizing it, or simply restructuring it to better achieve your goals requires change. So do new projects, products, technologies, or process improvements. It is how your business manages these changes that determines its ...

If you already have an email newsletter, you can incorporate LinkedIn Newsletter into your email marketing strategy. This will give you the opportunity to use LinkedIn to grow your audience by inviting subscribers and distributing content to their channels.

Turn on Creator Mode on LinkedIn

There ...

Social media platforms VKontakte and Odnoklassniki continue to see growth in the adoption of technologies such as augmented reality (AR) and virtual reality (VR). As platforms grow and technologies evolve, users will demand higher quality and more engaging experiences that brands can provide.

While ...