B2C Data

Step 1: Align your marketing and sales teams
Both departments must work together to:

Define and understand the ideal client profile.
Establish common goals.
Agree on strategies to attract and convert potential customers.
Open and regular communication, as well as the implementation of technological ...

What is Business Intelligence or BI?
Business Intelligence

Business Intelligence, also known as BI, encompasses a set of technologies and processes that allow companies to collect and analyze data strategically , obtaining a clear vision of their performance.

BI involves extracting data from both ...

Paid links are usually obtained from large networks of buyers. This means that, most of the time, these links will come from low-quality sites and will not contribute much to the authority of the page. Other times, they are used in reciprocal link programs, where a group of pages link to each other ...

The third step is to create a system of agreements where both parties have defined commitments and goals. How many leads does sales need to fill its quota? How many approaches does each lead need before it is discarded? By forming an agreement between marketing and sales, the group effort will be ...

No one wakes up in the morning expecting spam in their inbox or email, or unwanted SMS messages. However, the average person's day-to-day life is riddled with such communications, and people are not naive. Consumers know that the source of such invasive promotional tools is advertising agencies and ...

Experience and knowledge of the subject matter are very important aspects to take into account. And the best way to ensure that your new agency specializes in marketing and has the experience to do so is to analyze their own digital presence. Check their social media profiles, their website, and the ...

If we've learned anything from the Internet, it's that believing everything we read on the Internet can be incredibly dangerous. For example, many people found out the hard way that banks never ask for passwords or card numbers by email or that there's no Nigerian prince who's going to put all of ...

Prospecting is one of the fundamental components of the sales process. In fact, if the quality of the lead is poor, the sales team will execute a much less effective process.

On the other hand, although it may not sound familiar to many, a good budget is invested in this activity because it ...