B2C Data

The gap between Internet Explorer (IE) 11 and every other modern browser is becoming increasingly like a bottomless pit. Supporting the browser takes up an inordinate amount of time for web developers, and testing sites is a pain. Developers have wanted to ditch IE for years, but is it financially ...

Measured by a simple formula:

number of new subscribers / number of subscribers in total * 100%

By replacing the total number of subscribers in the formula denominator with the net increase (the number of new subscribers minus the number of those who left the community), we get a percentage value ...

Running ads is a great way to connect with your customers. You need to identify the channels your target audience is on to reach them where they are. Paid advertising is an effective way to introduce your brand to a wider audience, which helps increase website traffic.

You can run ads on Google ...

The simplest and most understandable metrics for everyone are the dynamics of subscribers.

1. Number of subscribers and unsubscribers

Often in the regions these parameters are inflated, which is also easy to track by looking at who exactly is in your subscribers: dogs, bots and non-existent people ...

This is an indicator of engagement on a certain day. It can be average, for example, for a certain period (month, week).

Total daily engagements / number of subscribers * 100%

10. Engagement Rate of Post (ERpost)

This is an indicator of the engagement of a certain post, and can also be averaged ...

Now that you understand the importance of video, you can’t just make a video about your product or service. There are a few things you need to consider to ensure your strategy goes smoothly.

Video is one marketing tactic that can be used over and over again, which is why it is important to have a ...

The Yagla team runs an excellent telegram channel where they publish expert opinions and original longreads about business and marketing, many of which do not make it to this site. Be sure to subscribe at
What is Yandex Advertising Network (YAN)
RS is the platforms of Yandex itself and partners ...

The importance of feedback and interaction with subscribers:

Building Trust: Regular interaction helps build trust with your target audience.
Improve your brand image. Answering questions and comments shows that you value your customers.
Increased engagement. Active interaction increases engagement ...

Why Is it So Important to Avoid Email Trigger Words?

To understand why you must avoid email trigger words, you must first understand spam filters.

As the internet went mainstream and businesses started moving online, they started conducting strong online campaigns, marketing their products and ...

When Not to Use A/B Testing A/B testing isn’t a magic wand. If your website has low traffic, testing won’t give reliable results. For example, if you only get 50 visitors a week, splitting them into groups means your data will be too small to matter. Another no-go is testing huge design changes. If ...