B2C Data

AMP: What It Is and Why You Should Implement It

AMP stands for Accelerated Mobile Pages. It is an initiative by Google together with major technology partners to promote open source code that allows for improved Internet connectivity from smartphones .

It is no secret, much less for Google, that a ...

By 2013, the concept had evolved even further. Omnichannel went from being a trend to becoming a necessity for retailers who want to remain competitive.

In early 2014, Marketing Land called omnichannel a “must” for brands and retailers. Citing an MIT report, they argued that omnichannel consumers ...

Anyone who works with digital marketing or content production, directly or indirectly, knows that writing good texts is not enough to position a page on the Internet or in search engines like Google.

It is necessary to investigate and pay attention to positioning strategies or tools to achieve ...

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Advantages and Disadvantages of Shortening URLs
URL shorteners are regularly used in Digital Marketing as they allow business owners to track how many people clicked on a specific link. They can provide statistical information about the traffic on a website and the performance of a marketing ...

The process to convert a student is long, but the first step is definitely in the search engines.

In addition, it is an industry where there is a lot of competition. It is not enough to make efforts in On Page SEO and Guestblogging. You have to get ahead and for this there is the possibility of ...

Differences between SEM and SEO
It is very common to confuse these terms, so it is important to establish some particular characteristics of each one that make clear the differences between them.

SEM corresponds to the paid part of the results.
Search engine marketing is controllable and measurable ...

eCommerce Marketing Trends for 2019

How will eCommerce Marketing evolve in 2019? What are the most relevant trends and statistics that will characterize eCommerce in the coming year? Analyzing eCommerce Marketing Trends will help you identify what improvements you should make to your online store ...

Local results gain greater relevance. This will drive an increase in the percentage of locally focused queries and an emphasis on these types of results from Google and other search engines.

How to Optimize My Website for Voice Search
It is important to come up with effective SEO practices to ...

This is why you should actively work on building your backlinks. In order to get backlinks from other sites, you can use several tactics. The most commonly used is email itself. Basically, what you need to do is find an article that could be a good link for your Pillar Page (that talks about the ...