B2C Data

1. Create a content calendar
Keeping your website up to date is often a big job. Creating content for your social channels is often neglected. To make sure you don't forget, it's smart to create a content calendar. This can be a very simple Excel sheet, in which you indicate per day or week which ...

The perfect clone
Recently I read an interview with Xavi Izaguirre , an internet marketer and psychologist, about our behavior on social media. Xavi argues that we project our identity onto social networks, but in such a way that we put a more polished version of ourselves online: the perfect clone ...

ongress will be kicked off by Steven van Belleghem , a very fluent and humorous speaker, who will tell us about content as a conversation starter using recognizable and inspiring examples. How can you turn satisfied employees and satisfied customers into ambassadors for your company? Because what ...

Jeffrey McGuire

The most important developments (which he calls 'disruptions') that he sees in the way people communicate with each other are:

People have access to 'cheap and accessible' communication options: people don't have to buy advertising space, they just start a blog or send a tweet, and ...

A good search function = conversion booster
The quality of the search engine is of course crucial for an online webshop. The conversion is twice as high when a customer arrives at an item via the search engine instead of by clicking and scrolling around. That is serious money and therefore this ...

differences. The question that came to me in the context of the repetition of E was: is something specific also happening in the travel industry in the context of digitalization? The answer: no, not really.

eTravel13
For those who have just graduated from a higher professional education or other ...

To answer this question, let's first look at a brief definition of B2B content marketing:

“B2B Content Marketing is a marketing tactic aimed at sharing knowledge, skills and experience with the objectives of lead generation, branding and acquiring a thought leadership position.”

From this ...

One of the five points that I absolutely liked and would like to share with you was about 'being extremely transparent'. I strongly believe in 100% transparency. Not only towards your customers, but also with the people you work with! Transparency plays a major role, especially in the search engine ...

4. Newsletter registration (goals)
Retarget visitors who have subscribed to the newsletter, visited the website a certain number of times (for example 5 times), but have not converted within a year (cookie time 365 days). A newsletter subscription must be set as a goal in Google Analytics.

image 5 ...

Problem statement based on customer journey
Formulate a joint problem statement, so that everyone is aware of the problem you want to solve. It can be useful to map out the customer journey with customer journey maps: you visualize the steps of the journey, the touchpoints and interactions with your ...