B2C Data

Customers feel disappointed when products fall short of their expectations or lack essential features. When what you get isn’t up to snuff, it’s a bummer. Whether it’s a gadget that breaks down too soon or a shirt that looks nothing like its picture online, poor quality is a major letdown.

5. Lack ...

Invite visitors to spin the wheel for a chance to win exclusive discounts, gifts, or special offers.

This interactive gamification technique entertains users and encourages engagement, motivating them to explore your products more.

Here’s a lucky wheel popup for Mother’s Day:


4. Help shoppers ...

Choice architecture is an essential ingredient in a well-optimized ecommerce operation. Behavioral economics has given us deep insight into the ways you can sell products, gain explicit consent for email marketing, and help your customers find the best products for them.

Choice architecture is not ...

Recognizing that consumers are often motivated by the thrill of discovering something new, Google Store sent an email marketing campaign to its subscribers promoting its upcoming Black Friday campaign.

Google Store's sneak peek strategy
FAQ
Is FOMO marketing suitable for all types of businesses ...

Once you’ve seen how your audience as a whole interacts with the different variations you’ve created, you can break your results down further.

For example, you might examine whether first-time visitors respond to a certain variation in a very different way than your returning visitors. These types ...

Get a demo today and try Smart A/B Testing!

Smart A/B Testing
FAQ
How do you conduct Bayesian A/B testing?
Conducting Bayesian A/B testing involves a few key steps: selecting a prior distribution, running the experiment, and then calculating important metrics using Bayesian methods.

The sample ...

Olark is one of the best growth hacking tools
5. CrazyEgg
CrazyEgg is a growth hacking tool that allows you to understand the customer journey with Snapshots, Heatmaps, and Recording.

CrazyEgg is one of the best growth hacking tools
The 13 growth hacking tools we mentioned above can help ecommerce ...

For example, if your competitor got a backlink via a guest post, chances are, you’ll be able to pitch the same publication and offer a guest post on your own too.

3. Find out who has linked to your competitor, but not to you
Hit “more” on the Ahrefs navigation bar to see the drop-down menu. Choose ...

bad and good customers
2. Don’t let your customers abandon their cart
Adding a “Do you have a coupon code?” field to your checkout page is the biggest mistake you can make.

Visitors will immediately leave your cart and start searching for your coupon codes. If they can’t find it, they may not ...

Transparency: It helps build trust and confidence among customers by providing clear expectations regarding shipping costs, delivery times, and order processing procedures.
Reduced disputes: By outlining the terms and conditions of shipping upfront, businesses can minimize misunderstandings and ...