B2C Data

Offer discounts to people who have previously been interested in your products. Or even to subscribers who have already purchased one of your products. Not all inactive users are the same type of user. You need to analyze this difference that exists between users.

Previous customers are the best ...

3. Idealist
In this case, the form appears as a pop-up window with a single field: the email address. This strategy, being invasive, must be friendly and fast so as not to overwhelm the user, thus increasing the probability of subscription. Pop-up forms must be short and direct , maximizing the ...

Article updated 1 year ago by NewsMDirector
winning email marketing strategies

An adequate email marketing strategy remains vital for any brand seeking profitability. A study by DMA shows that email receives an average of 30 times the return on investment . Email marketing is therefore essential ...

use a welcome email

This first example is very interesting to analyze to know how to use a welcome email.

Start by thanking users who have taken the time to sign up, which humanizes the brand and shows, from the first contact, that it cares about the user and their intentions.

But it also makes ...

Article updated 10 months ago by NewsMDirector
Differences between marketing automation and email marketing

Do you know the main differences between marketing automation and email marketing that you should take into account? Many brands use marketing automation and email marketing software as ...

A mobile-optimized template with a responsive design is a must for your campaigns. If your emails are not yet optimized for mobile devices, it's time to update your template.

2.- Your results are getting worse
statistics

If you've been seeing your results getting worse for a while, you need to ...

It is essential that your database is as clean and organized as possible. This is because the automation software you use will be synchronized with your CRM and lists may be duplicated.

This will only make the process more difficult. Therefore, timely cleaning will ensure greater effectiveness in ...

If, for example, you have defined a cross-selling strategy in the purchase flow of a product , it is important not only to choose the right products. You must also take into account that the images are appropriate. And, above all, that the products are personalized for the segment of your audience ...

The key concept that stands out in this design is that the form goes unnoticed. Therefore, in the eyes of the user, the landing page they are on is no longer a simple acquisition or sales strategy.

Furthermore, although innovating can be dangerous at times, sometimes you have to take risks and try ...

You'll achieve a higher ROI. Focus Research has found that 75% of companies that automate their marketing experience an increase in ROI within just one year of implementation. And 44% within 6 months.
Interaction with customers is continuous. You will strengthen ties and build loyalty .
You will ...