B2C Data

Is your product or service primarily meant for children 13 years of age or younger? If so, you may have hit an ethical wall that has made you question whether it’s appropriate to market to young, impressionable minds.

According to a study done by the University of Wollongong, “there are questions ...

Perhaps you’ve felt it before: a wistful affection for a time, place, or feeling from your childhood or from before your time entirely. Nostalgia, a sentimental longing for something of a time gone by, is a feeling most of us probably recognize. Maybe you wish the diner down the street from your ...

If you’re a small business owner, you may have to make choices when it comes to marketing. Rather than invest several thousands of dollars into a dynamic marketing strategy, you may have to pick and choose marketing tactics based on the budget you find works best for your business. If that’s the ...

Is your audience mainly living in an area where the internet connection is less than ideal? This may be something to take into consideration, especially here in Maine. If your target audience is primarily rural, finding a way to reach them is important. Maybe they regularly visit the small diner ...

Here at Pulse we have many opportunities to attend events, conferences, presentations and meetings. During these outings, we hear various people tell their stories to show audiences how they became successful. Every speaker uses their story to evoke an emotional response from the audience. It doesn ...

Although the exact algorithm for search engine ranking remains a mystery, over the years we have learned a lot about what best practices can help improve your ranking through search engine optimization (SEO). Keep in mind that any one strategy will not instantly bring your site to the top, but over ...

We’ve all likely experienced some sort of personalized marketing online, regardless of whether or not we are aware of it. It might be an email with your name entered in the subject line, a Facebook ad in your news feed for a product you recently viewed online, or even a direct mailer with a coupon ...

Whether you’ve had to recently switch your business model to online sales, or you’ve been using ecommerce for a while, it’s important to make sure each customer’s experience is quick and painless. Go through the checkout process yourself on desktop and mobile to make sure there is little effort ...

The search was on as people looked to Google for answers during this year of unknowns. According to Google, some of the top trending searches in 2020 included “how to cut men’s hair at home” or “how to make a mask without sewing.” Each search reveals the needs and the uncertainties of consumers. As ...

The time has come to celebrate what many consider the peak of American sports entertainment: the Super Bowl. We are about to see the two best teams in the NFL battle for this year’s Lombardi Trophy. For some, the media frenzy and advertising campaigns that air during the game are more entertaining ...