B2C Data

Do you want to increase your sales results? Email marketing can help you!

Together we will create a strategy to make the most of your customer base or everyone who has entrusted you with their email address. Email marketing allows you to achieve higher sales goals and increase your visibility ...

In an increasingly connected world, the digital economy is a force that cannot be ignored. Even local businesses are realizing the power of the internet to expand their borders and reach a wider audience.

Now, more than ever, it is crucial that local businesses are prepared and know how to use the ...

In the fast-paced world of advertising, creating an effective brief is a crucial step in ensuring the success of any campaign. This document serves as a roadmap that guides advertising agencies on objectives, target audience, brand tone, and other essential aspects. In this detailed guide, we will ...

When I talked about the advantages and disadvantages of the Inbound Marketing strategy , I mentioned personas and asked you to stay calm, because we would get there.

As promised, today I will explain what personas are in Digital Marketing, what they are for and how they impact your Inbound ...

In an increasingly competitive SaaS environment, especially with customer acquisition costs doubling in the last five years, every lever that affects your conversions must be analyzed and optimized, especially the pricing page of your website.

Read: Paid advertising in SaaS companies: 8 absurd ...

It may not seem like it, but Referral Marketing is a strategy that few companies invest in.

Not only them, but also several individual entrepreneurs.

Oh, and make no mistake, the reason it isn’t used is not because of the results…

Because, if done well, it brings a lot of authority and revenue to ...

Anyone who thinks that email is a backward and dead practice is mistaken. On the contrary, today, more than ever, email is a powerful marketing weapon.

Most people have their email accounts synced with their smartphones. That is, when a new email arrives, they receive a notification.

With the ease ...

One of the most common actions taken by managers lately is hiring a so-called digital marketing consultancy. After all, what is this consultancy all about and how does it impact your business?

In today's article, we'll talk a little about what marketing consultancy really is, as well as ...

Google Analytics is an essential tool in any marketer’s arsenal. It provides valuable insights into user behavior, website performance, and the effectiveness of your marketing campaigns. However, to make the most of this information, you need to know how to interpret the data and apply it to your ...

In today’s competitive business environment, understanding what creates value for customers is a crucial step to achieving success. This is where the Value Chain comes in. It’s a concept that helps companies understand the process they go through to add value to their products or services. In this ...