What is Yandex Advertising Network (YAN)
RS is the platforms of Yandex itself and partners where advertising is shown. It includes more than 50,000 platforms, daily reach is more than 65 million people.
Yandex Advertising Network
Where you can encounter advertising in YAN in real life. You phone number library can see it in mail, in the weather, etc. For example, if you were looking for a bicycle, then you will be followed by advertising on this topic.
In the example of Yandex.Weather, an advertising block is shown at the bottom.
advertising in YAN
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Analysis and target audience setting
To achieve good results in YAN in 2024, you need to pay attention to the analysis and setting up of the target audience. You need to accurately determine who your target audience is, what these people do, their age, etc. And draw conclusions based on this.
It is important to use demographic data (gender, age), interests and behavior. In most projects, at the start, you can immediately turn off users under 18, because the product is not suitable for them and they do not belong to the solvent audience. But you need to keep in mind that at the start, you should not cut the audience as much as possible, because you will narrow the reach as much as possible, perhaps at the beginning, the advertising will give something, but eventually the reach will fall, it will stop showing and you will not get any results from such advertising. Therefore, you need to make minimal adjustments, and then test.
You can also set up audience segments in Yandex.Audiences, where you can create your own or choose existing ones. For example, additional education and courses segments work well in the infobusiness.
