We've said it before. The retail industry is probably the one that benefits the most from email marketing. The retail industry is one of those with the highest return on investment (ROI) in digital marketing; it's common to see established companies immersed in this industry, usually structured with e-commerce platforms, with great results in their email marketing campaigns.
What types of campaigns can we find in the retail industry?
For those who are not quite clear, an example of this type of campaign would be the so-called “ welcome program ” of a website or online store that aims to create a good experience for the user in their first interaction with the brand; in itself, this type of campaign is very important to be able to take advantage of the interest that the subscriber shows towards the brand, thanking them for becoming “one more member” of it.
On the other hand, one of the most popular campaigns is the “ cart abandoned program ”, which aims to recover shopping carts abandoned during the check-out process in the electronic purchase process . Although this does not guarantee that you will recover 100% of the users who abandoned the “cart”, you will be able to recover up to a quarter of them.
Another of the most functional tactics is the use of purchase vp compliance email lists recommendations , based on the user's purchasing behavior patterns . For example, you can determine that a user who buys “product A” tends to compare it with “product B” because they are similar, encouraging a new purchase.
Email marketing is very useful for retail
Whether purely promotional or transactional (also known as " service "), email marketing is becoming an important tactic for marketing in the retail industry.
The boom of transactional mailing in Mexico through banking and fintech
The best parameters to validate this can be obtained from studies of other email marketing tools, such as Mailchimp. In 2015, the chimpanzee mailing system mentioned that of the universe of companies studied, the percentage of openings was 22.06%, and the CTR was 2.82%.
They are not spectacular metrics, but they are decent if you look at it from a cold perspective, but we must consider that the effort of the retail industry is much higher than that of an information campaign.
