Search Engines: Leverage SEO and SEM to indonesia mobile number whatsapp attract potential customers. Email Marketing: Contact potential customers directly via email. Content marketing: Provide valuable content through blogs, white papers, videos, etc. 3. Design engaging content After choosing the right channels, businesses need to design content that will attract their target customers. This includes: Educational content: providing industry knowledge, usage tips, etc. Guidance content: Use CTA (Call to Action) to guide users to register, download, consult, etc. Visual content: Use pictures, videos, etc. to enhance appeal. 4. Capture user information When users interact with content, companies need to capture user information in various ways, such as: Forms: require filling in personal information when downloading resources and registering for events.
Chatbots: Collect information through interactions with users. Social media interaction: Understand user needs through comments, private messages, etc. 5. Lead scoring and classification Once leads are obtained, companies need to score and classify these leads for subsequent follow-up. Common scoring criteria include: Behavioral scoring: the degree of user interaction with content, such as click-through rate, browsing time, etc. Demographic score: basic information of the user, such as industry, position, etc. 6. Follow-up and cultivation Based on the scoring and classification of leads, companies can develop personalized follow-up strategies. Common follow-up methods include: Email follow-up: Send relevant information based on the user’s interests.
