Tell recipients how to opt out usa phone number list of receiving future marketing emails from you. Please remember that subscribers and members can opt out of marketing emails. Honor opt-out requests immediately. Monitor what others are doing on your behalf. As I mentioned before, non-compliance comes with high costs. Maintaining compliance is critical to your email creation strategy. The General Data Protection Regulation (GDPR) is the European Union’s law to protect citizens’ data. This is one of the strictest laws in the world and must be followed by anyone who “processes” data.

Any personally identifiable data (such as name and email address) is subject to GDPR regulations. Article 6 covers what you can do with the data you collect from your subscribers: The first part of your strategy for optimal email elements for newsletters (“The data subject has given consent…”) is particularly important in email marketing. Under GDPR, it is illegal to send marketing emails to people who have not consented to receive them. While it may be tempting to purchase an email list, GDPR doesn’t allow you to do so.