In fact, of web marketing professionals use video content. In reality, video can be a real pillar of an inbound marketing strategy . Thanks to the diversity of formats at their disposal animated films, livestream, video clip, etc., marketing professionals have countless possibilities to interact with their prospects: livestream, tutorial, animated film, etc. Video adapts to any stage of a prospect's life cycle, and is an excellent way to share your expertise. It can also be used to enhance other communication content: illustrate a blog article for example.
Thus, integrating a video into a marketing email can increase the click rate by to , and adding a video to a landing page can increase the conversion rate by almost Prejudice : video has no direct and concrete effect on business contrary to what some people think, video is not just there to make up the numbers! Of course, it often seems perfectly adequate to attract attention and improve the image and reputation of a company, but used wisely, it also generates opportunities .
