Introduced in 1997, the red cup initially served as a festive redesign of the chain’s standard white cup. However, it quickly became a cultural touchpoint, signaling the start of the holiday season for coffee lovers. Over the years, Starbucks has built extensive holiday campaigns around the red cup, including themed beverages, limited-edition merchandise and social media promotions. As we celebrate the holidays this year, it’s worth pausing to appreciate how these customs came to be. Behind the twinkling lights and festive cheer lies a testament to the power of creativity — not just to sell but to shape how we experience the most wonderful time of the year.
Tradition Once a Marketing Campaign? Mastercard phone number list india Finalizes Acquisition of Threat Intelligence Company Recorded Future FTC Finalizes Order Requiring Marriott to Improve Data Security SEC Fines Deutsche Bank Securities $4 Million for ‘Stale’ Suspicious Activity Reports See More In: Coca Cola, Hallmark, Hershey's, holidays, Macy’s, Main Feature, marketing, Montgomery Ward, News, PYMNTS News, Retail, Saturday Feature, starbucks, Weekender Mastercard Finalizes Acquisition of Threat Intelligence Company Recorded Future By PYMNTS | December 20, 2024 | Mastercard has finalized its previously announced acquisition of threat intelligence company Recorded Future.
The acquisition will add threat intelligence and artificial intelligence (AI)-powered, actionable analytics to Mastercard’s cybersecurity capabilities, Mastercard said in a Friday (Dec. 20) press release. It will also provide the company with opportunities to serve different customer sets and enhance the effectiveness of its existing products and services. As the world becomes more digitized, there’s an increased focus on securing every interaction and transaction against evolving cyber threats, Johan Gerber, executive vice president, security solutions at Mastercard, said in the release.
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