In this article, we will introduce our new tool that analyzes specific business metrics, not just conversions from adver

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Increase in targeted requests from the website and sales.

If a company uses auto-strategies in Yandex.Direct, they are often trained on actions such as completed applications on the website or ordering a call back. But these actions are not yet a sale, since not every application has a receipt. The advertising optimizer transfers data on completed sales from the CRM to Yandex Metrica, and then to Yandex Direct. Thus, auto-strategies in Yandex Direct learn from data that has brought profit to the business. Then the advertising campaign will adapt to what has already brought profit.

Focus on business metrics.

Unlike traditional tools that track leads and conversions, Roistat focuses on sales and profits. It generates analytics that take into account not only the number of leads, but also specific purchases and transactions. This increases the effectiveness of campaigns in terms of their impact on the business, not just conversions.

Reducing non-targeted traffic to the site.

Companies operating in highly competitive niches face unfair behavior from competitors when they "click" on ads and fill out feedback forms without being potential customers. As a result, the sales department spends time processing such requests, and the company loses its advertising budget. By transferring data to Yandex.Direct about sales, not requests, the company reduces the volume of "empty" requests. And then increases the number of potential customers without changing the advertising budget.

Case
Driving school
Problem

The driving school recruits groups once a quarter. Some come on recommendation, but half of the group is recruited from advertising. When launching advertising in Yandex, we often encountered a problem: 40% of traffic from advertising was non-targeted, which led to unnecessary requests to buy licenses and spam calls.

Task

Optimize traffic to reduce non-targeted requests and increase quality leads.

Solution

The driving school switched to autostrategies in the advertising thailand mobile number code settings in Yandex.Direct. Then the company set up the integration of Roistat with the site, CRM and advertising accounts. After completing the integrations, the marketer launched advertising campaigns. The first results were obtained after a month of using the Advertising Optimizer.

Result

During the first month, non-targeted traffic to the site decreased: the number of requests not related to school education fell by 20%. At the same time, the number of requests for education increased by 10%.

Let's sum it up
Advertising Optimizer is a tool for automatic optimization of advertising in Yandex.Direct using autostrategies. It is easy to use, improves the quality of leads and increases sales. Customer experience shows how Roistat helps reduce non-targeted traffic and attracts customers without increasing the advertising budget