Create Multiple Ad Versions

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Create two different versions of your ads, changing only the element you choose to test. Other settings, such as target audience, budget, and schedule, should remain the same.

Step 4: Assign KPIs
Determine what key metrics you will use to evaluate the effectiveness of your ads. For example, this could be conversion, CTR (Click-Through Rate), CPA (Cost Per Acquisition), and other metrics that are important to your goal.

Step 5: Divide the budget
Split the budget between the two ad versions. This is usually done equally to ensure a fair comparison.

Step 6. Run the test
Run both versions of your ads at the same time and give them time to collect data. It's usually a good idea to run the test for a few weeks.

Step 7: Collect and analyze data
Collect performance data for both ad versions during the test. Analyze thailand phone code the results by comparing key performance metrics.

Step 8. Apply the results
If one version of your ads performs better and the difference is statistically significant, apply the changes to your ad campaign.

Step 9: Iterate and Optimize
Split testing is a regular, repeatable process. Repeat tests with other ad elements and continue to optimize your ad campaigns.

Choosing a Split Testing Tool for Targeted Advertising
Test the impact of different page variants on applications and sales using the Roistat A/B test tool. Compare the effectiveness of variants not only in conversions, but also in profit.

A/B testing is a service from the Roistat marketing platform that helps compare different landing page options.

The service automatically evaluates which of the A/B test options shows the best results in applications, sales, and profits.