How Goldelucks' Product Page Optimization Strategy

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They found that the version with the countdown timer increased conversion rates by 7.97%. All those extra sales were a result of A/B testing different versions of the campaign!

A/B testing example
When you’re testing ideas for your campaigns, keep in mind that you should only make one change at a time. Otherwise, you won’t know which change is responsible for any increases or decreases in your conversion rate.

As you can see above, the only laos email list difference between the two campaigns in Obvi’s split test was the countdown timer, which meant they could be confident that it was the element making a difference.

Testing out multiple different elements is possible if you run multivariate testing, which allows you to test more than two variants at once. However, many ecommerce sites simply test out a new element every few weeks, making conversion optimization a continuous process.

You can easily carry out both A/B testing and multivariate testing with OptiMonk’s Variant A/B Testing feature. Here’s a step-by-step guide on how to set it up.

2. A/B test your call-to-action button
Your call-to-action (CTA) is the core of any campaign or landing page, since it’s the element that actually encourages users to complete your desired action. In order to ensure you’re achieving the best possible conversion rate, it’s essential to split test multiple call-to-action variants.

It’s worth testing out many different aspects of your CTA button in order to drive more conversions. For instance, you can experiment with:

CTA copy
Size of the button