12 Valentine’s Day Marketing Ideas to Win Over Customers (2025)

[Shakil1984]

In this example, DTC brand Obvi wanted to see if their hypothesis that adding a countdown timer to their discount popup would increase the sense of urgency and result in higher conversion and coupon redemption rates.


They created two variations of the popup, one with a timer and the other without, and tested them with a sample size of their target audience. They were right!

The variant with a countdown timer converted 7.97% better than the one without, indicating that the timer was effective at increasing urgency and conversions.

2. A/B test the effectiveness of teasers
In this second example from russia email list Obvi, they tested two versions of their Black Friday popup: one with a teaser (a small preview of the popup) and one without.

Obvi split testing two versions of Black Friday popup with and without a teaser
The variant with the teaser resulted in 36% more SMS subscribers and a higher conversion rate for the campaign. So they learned that including a teaser in their popup was an effective strategy for increasing engagement and driving more sales.

3. A/B test different types of campaigns
A/B testing different types of campaigns, like in the example below from the team at Christopher Cloos, is a way to discover which version resonates better with your visitors.

In this case, the team tested a classic welcome popup against a more personalized conversational popup and found that the conversational popup converted at a higher rate (15.38% higher, to be exact).