You'll want your target customers to visit your website again and again, so you'll want to create engaging content that keeps them coming back for more. This will increase their brand loyalty and the chances of them buying from you again.
One way to make your content more engaging is by adding eye-catching images. According to Venngage , 63.5% of marketers say that between 71% and 100% of their content already israel mobile phone numbers database contains images, so if you don’t use this tactic, you could end up lagging behind the competition.
Infographics are great for making your content more interesting because they are colorful, engaging, and great at conveying a lot of information in a digestible way. High-quality photos, graphics, or videos can also work very well.
You can also create fun, interactive content for your customers, such as a calculator or a quiz. Check out how Nordstrom’s Trunk Club, a clothing subscription box, implements interactive content for their customers by asking them simple questions that will influence the products they receive.
This helps Nordstrom build a wardrobe for their customers. It is personable and helps the customer feel like they are getting personalized attention. If their needs or style change, they can go back and adjust the questionnaire to their preferences. Not only will this keep customers interested and coming back for more, but it will also ensure that they are happy with the orders they receive.
Make your content as engaging as possible to keep your customers wanting more
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