This marketing strategy shift has not gone without controversy

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Nongfu Spring in 2024 has been a stalwart in the natural drinking water market for over two decades, championing the health benefits of its products. However, in a seemingly bold strategic pivot, the unveiling of its purified water line came just a day before its competitor C’estbon, a subsidiary of China Resources Beverages, filed its IPO application on the Hong Kong Stock Exchange. Notably, Nongfu Spring’s choice of green for its bottles—a color predominantly associated with C’estbon—suggests a direct challenge to its rival’s market share.

This marketing strategy shift has not gone without controversy. In March, Nongfu Spring was embroiled in a dispute with another beverage giant, Wahaha, which was intensified by nationalist undercurrents among some Chinese consumers. The latest discussions on Weibo, identified by hashtags like #Nongfu SpringGreen Bottle Purified Wate, reveal a wave of consumer backlash. Many netizens criticize Nongfu Spring’s new move as contradictory to its long-standing promotion of natural water’s health advantages, accusing the company of undermining its own established brand ethos.

Wahaha Wahaha Purified Water, since its honduras mobile phone numbers database listing in 1996, has built its excellent quality image with its world-leading production equipment, advanced secondary reverse osmosis technology, and ozone sterilization process. It is highly favored by chines consumers and has been recognized by the country as the “national inspection-free products” and won the “China Top Brand” award.

China’s Wealthiest Tycoon Amasses Fortune from Bottling Nature’s Essence Zhong Shanshan, currently recognized as China’s richest individual, has carved out a vast empire with his flagship enterprise, Nongfu Spring, by tapping into the pristine waters of China’s ecologically vital rivers and mountains. Nestled in the untouched wilderness of the Wuyi Mountains, a UNESCO World Heritage Site in southern China, a striking yellow factory stands out against the dense, misty forests that have stood for millennia. This region, known for its ancient Taoist temples and rich biodiversity including pangolins and clouded leopards, is now also home to the most prominent name in Chinese bottled water — Nongfu Spring.