It should be a message in a friendly tone and close to the client.

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What should a welcome email be like?

It includes information regarding the client's registration, information about their profile, password and access method.
Information about the next steps to take. The welcome email usually requires the user to click on a link where they can definitively confirm their account.
You have to explain the advantages of joining the website community.
It must be an immediate email, as soon as the registration is made it must reach the user.
The client must feel part of the community.
Pinterest uses the welcome email to give a good account of the possibilities bosnia and herzegovina whatsapp phone numbers it offers as a social network. Thus, the Pinterest welcome email is a way to start testing the product .

The effort of the email, in this specific case, is to create a message that invites the registered user to try the service. Those who have reached this service may know it, but they have certainly never tried it, hence the interest in making the user try the product.

The message encourages the user to do this, as it has a very simple design and is aimed at making them click on the action button. To start testing the product, the user must click on the red button. This button, with the message “ Create boards of things you like ”, is the point that will lead to the conversion of the users. A visible button that the visitor’s eyes are directed to as soon as they open the message.

Apart from the button, the message contains very little text, just enough to give a general idea of ​​Pinterest. It also includes a small sample of images and a powerful headline. The headline, “ Welcome to Pinterest! First step: create boards! ”, is the message that sums up the whole spirit of the social network, and for that reason, it is also the call to action.

2.- Order information
media markt

After the welcome email, it is time to automate the rest of the emails. The other emails will depend on the type of product or service that the company is selling, since not all of them operate under the same conditions and in the same way.

A second very common email is the order notification email. This is an email that reaches the user immediately after making a purchase. This message details some basic aspects of the purchase that the customer needs to know :

Payment information, has it been made correctly?
Is the order in progress?
Has it left the warehouse yet?
Estimated delivery date.
Pickup information, will it arrive at home or do I have to go to the store?
Order and tracking number.
Invoice to prove the purchase of the product.
Thank you for making the purchase.
Web address where the product can be tracked.
Legal conditions on the purchase, rights that the customer has. It must be specified how to make a claim if necessary.
This email is of the utmost importance, as it is a confirmation for the user of what they have purchased and under what conditions they have done so. In addition to including information about the payment, detailing how the order works will be essential. The email will be more complete if it includes more details about the purchase.

Transparency is one of the pillars of the order information email . This philosophy is also applied by Media Markt in its purchase confirmation email.

This is an email where the text predominates, but where the user knows all the details related to their purchase. Thus, Media Markt informs the customer of the order number, estimated delivery date, address where the shipment can be tracked or confirmation of the purchase. In addition to all this, the message includes two attached files: invoice and summary of the shipment and the legal conditions. These two files provide guarantees about the purchase and allow the buyer to be calm about the operation they have just carried out.

3.- Reminder email
adigital

A reminder email is a message that a company sends to refresh the recipient's memory about a topic. There are two types of this email: those that provide important information about an appointment and those that invite the user to try the company's service again.

It is common for confirmation emails to include some kind of element that entices the recipient, such as offers or promotions . However, in the case of purely informative emails, the content of the message will not contain any more of an attraction than the information itself.

With these pieces it is possible to appreciate the email from Adigital , which invites the recipient of the message to attend the innoDelivery 2016 forum. It is a reminder email because it is a last call to confirm attendance at this particular event.

As a unique feature, the message contains the images and profiles of the confirmed speakers. This idea is very successful, since the user may be very interested in a particular speaker, and this may be the reason for attending the event. On the other hand, offering a series of names always gives prestige and reliability to the message.

In addition to the speakers, the message also includes a link to the full forum program. In this type of message, it is essential to include this link, since the content of the event itself is the main hook.

go-daddy

As you may know, offers and discounts are common to remind customers of the service they have. Thus, GoDaddy launches emails inviting users to purchase a new domain. Offers can be a good way to attract back customers you thought you had lost.

Have you ever considered buying a new domain? Maybe not, but with a significant discount you might think again. In order to not forget customers, it is very common to use the resource of discounts to attract them again .

4.- Post-sale email
citroen

Finally, the email that arrives at the end of the entire process is the one in which the purchase has been made and the company requests information from the customer. Most commonly, this message contains a satisfaction survey about the service. It is not sent immediately after the purchase, but days after delivery.

You have surely received this type of message from some e-commerce , once you have made a purchase, close to the delivery date of the product. It is a way of showing interest in the customer, of ensuring that the delivery and purchase service that the website offers is fulfilled and that the users who buy from that e-commerce are interested and satisfied with the products purchased.

But e-commerce companies are not the only ones that use this type of message. Car dealers such as Citroën use post-sale messages to ask for customer feedback, as do other types of companies.

Thanks to this type of survey, it is possible to know first-hand what the client thinks about the service. These opinions can be reused to improve the service and evaluate the positive and negative aspects of the service offered.

If you are thinking about automating your email deliveries, you should look for the best tool. With MDirector's Email Marketing tool you can communicate and build customer loyalty by sending your news in a personalized, segmented and economical way . Manage your deliveries, automate them and make customers who buy on your website come back to do so using MDirector's Email Marketing manager.