Working with bloggers

[Reddi2]

Beauty and lifestyle blogs are great platforms for promoting beauty salons and private professionals. Depending on the scale of the business, you can publish with millionaires or microbloggers. With their help, you will bring the target audience to the salon page, get leads and sales.

A selling post from a microblogger
It is important to select a suitable influencer with a live audience, to define the performance metrics to evaluate the result of the integration. For the convenience of purchasing advertising from bloggers, you can use a specialized platform. For example, through the Perfluence blogger exchange , it is convenient to place publications, having defined the target action and its cost. After the test campaign, you receive statistics on advertising: how much money was spent, how many subscribers were attracted, how much was paid for the target action.

Telegram and chatbots
In the messenger, you need to work in two directions: create content for the channel and set up targeted advertising in Telegram Ads.

Quality content is necessary not only because the Telegram audience prefers usefulness to the beauty of the picture, but also in order to successfully launch advertising creatives, pass moderation and, if necessary, connect a bot to record clients.

The purpose of the chatbot is to reduce the workload of key features of office 365 database the salon administrator and automate responses to frequently asked questions from clients.

A funnel for a beauty salon in a chatbot can be built, for example, like this:

Greeting , information about the discount for new clients. Buttons "Services", "Price", "Portfolio", "Sign up".
Services — a complete list, description of what they include, duration of procedures. Upon request "Portfolio" the bot can send a portfolio with the masters' works or show them in the chat.
Price - the bot sends or opens prices for services in the chat.
Each response from the bot is accompanied by an offer to provide additional information (for services - price list, for price list - view work) or to sign up.
Sign up - the bot offers a choice of services, displays special offers or promotions.
Confirmation of the appointment and a reminder the day before.
After visiting the salon, the client receives gratitude from the bot and a discount coupon or loyalty card.
According to Telegram rules, a bot has no right to contact a user until he writes to it himself. You can bring traffic to the bot from both social networks and advertising. In addition, the bot can be used for transactions on services, sending checks.