EAT is an acronym that stands for:

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In 2023, the Core Web Vitals, that is, the series of metrics that Google takes into account to evaluate the UX of a site, will be even more central.

A few months ago, I held an entire Masterclass in Marketers Pro on how to increase the speed of your site and position yourself better on search engines. You can watch it here.

All you have to do is follow step-by-step what I explained during the lesson and you will see incredible improvements in a matter of hours.

This is the thing to start from, but always remember that the best strategy to improve your online positioning is and will remain building your own EAT.

Expertise
Authoritativeness
Trustworthiness
Experience, authority and reliability remain the 3 fundamental criteria according to which it evaluates content on the network. Invest time and resources to improve these metrics.

The 3 tests you absolutely must do to scale your e-commerce in 12 months
Once you have brought traffic to the site, what do you need to do to turn that traffic into customers? Omar Bragantini, Accelerator growth manager and e-commerce expert, has some tests to suggest.

omar bragantini

Activate the Buy Now Pay Later payment
The statistics speak for themselves.

During the week of Black Friday and Cyber ​​Monday, purchases iraq telegram mobile phone number list through the “Buy Now Pay Later” system increased by 78% compared to the previous week.

If you don’t know what it is, Buy Now Pay Later is a payment system that allows you to buy a product and pay for it in various installments at zero interest.

We explained how it works and the business opportunities in one of this year’s Insights.