The impact on business

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The growth of ROPO
While many SMBs have been slow to connect offline sales to online research, customers have been doing so for a long time. Consumer research online for in-store purchases is now an important part of the purchasing process.

According to a European study conducted by the GfK Group and Google in various sectors, including clothing and banking, 50% of Internet users have studied and compared products online, while 40% of offline shoppers have conducted online research before purchasing .

Google also released its own internal research studies showing that internet-driven in-store sales in the United States have doubled over the past six years.

Earlier this year, global market research firm TNS confirmed the ROPO trend and also revealed that 40% of consumers now browse social networking sites in search of user comments and reviews of a particular product.
How does the ROPO effect impact modern business and retail? Just cambodia telegram data consider how the consumer search process has changed over the past decade.

Consumers now have much more choice in sources before purchasing the most suitable product at the best price. The limited time available and the wealth of information online has drastically reduced the visit to the store or the observation of the windows, before venturing to make physical purchases.

Search engines, such as Google, have a huge impact on the consumer search process , as they are often the primary source for consumers looking for information about products and services. Today, consumers looking to buy a suit or a car will often launch a search engine and search for relevant terms such as 'mens suits Belfast' or 'VW Polo Northern Ireland'.

If you have a B2C business and you are not visible in search engines for the most relevant phrases, you are missing out. If consumers are actively searching for products or services that are relevant to your business and your competitors have much more visibility, you need to address this problem.

Proper use of search engine marketing such as Google AdWords and search engine optimization will ensure that you target people who are searching for your products online.