Pardot: B2B marketing and sales

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Salesforce Marketing Cloud Pricing
This service is an advanced solution designed for large companies, with prices starting at €1,250 per month for 10,000 contacts. These monthly prices are not charged per user, but per organization.

Salesforce's Starter plan includes marketing features geared toward small businesses (more information in the specific section).

Salesforce Commerce Cloud
Salesforce Commerce Cloud is an e-commerce platform suitable for both B2B and B2C e-commerce. It makes it easy to create and manage online stores , with tools that allow you to manage inventory, orders, tracking, marketing, customer service, and other tasks from a single system. Salesforce's integrated platform facilitates marketing campaigns and omnichannel support, integrating channels such as social networks.

Powered by Einstein AI, Commerce Cloud acts as a Customer Data Platform (CDP) that takes into account all interactions with current and new customers, even offline ones , to deliver personalized experiences, including accurate recommendations that can boost customer satisfaction.

Salesforce's cloud computing system is a guarantee of security and performance. It allows for great scalability for large-scale e-commerce, taking on high traffic peaks such as those of Black Friday .

Salesforce Commerce Cloud Pricing
To use Commerce Cloud, you need to request a custom quote cambodia telegram data from Salesforce with pricing based on the value of the merchandise or the volume of orders. It is estimated that the quote can represent between 1 and 3% of the company's revenue.

Pardot is a Salesforce module available on the AppExchange, designed to optimize lead management in B2B ( Business to Business ) marketing strategies. This tool allows marketing teams to execute and automate account-based marketing campaigns , in which the support of new clients is crucial.

In B2B email marketing and sales processes aimed at companies, the acquisition and conversion of potential clients is slower, through lead magnets such as webinars and downloadable content. Pardot is considered one of the best CRMs to manage this type of conversion funnels.

Another key feature of Pardot is the detailed tracking of prospect activity using Google Analytics UTM parameters , which allows you to analyze the journey and behavior of each contact. This way, you can adjust your strategies in real time to maximize sales opportunities.