Furthermore, transactional emails are always sent individually

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There are many unexpected or new situations that can increase email sending. For example, when a company grows, it holds more events that require informational emails. Situations like this increase costs, but they are also an opportunity to grow your email lists.

With platforms that charge per subscriber , like Mailchimp and ActiveCampaign , these “organizational” or “logistical” incidentals have less of an impact. The rate increase comes when many users sign up en masse to your mailing list .

It is also a factor that is usually motivated by increased traffic to your website or social media, because many people subscribe to your newsletter after an event, etc. ActiveCampaign does not take inactive contacts into account when defining the rate.

A segmented email is one that is sent only to a portion of your subscriber list. That is, to a segment of your contacts.

Segmentation is an essential pillar of all email marketing campaigns: not all subscribers have the same interests, so they should not always receive the same emails. Part of the emails you send within your strategy will be segmented emails.

Across all platforms, the table shows the email india telegram data marketing budget with the most affordable plans that allow segmentation:

Brief: Free plan
Mailchimp: Standard plan (includes predictive segmentation)
Mailjet: Basic plan
ActiveCampaign: Lite plan
Sendgrid: Free plan
The above list refers to the monthly cost of sending a single segmented email to 10% of your contact list. For example, with Brevo , basic and advanced segmentation are offered in all plans, but in the latter case (50,000 subscribers), you would need to send 5,000 emails. This would not exceed the monthly sending limit of the free plan, but you would have to split your email out over 17 days, which is not realistic.

Transactional emails are a practice used in marketing automation. They are necessary in very frequent situations, such as welcoming new subscribers to your list, resetting a password or confirming a purchase. Unlike newsletters and other promotional emails, these emails are not mass mailings: they are executed when a user makes a specific transaction.

In this table, it has been estimated that a subscriber needs to receive an average of two transactional emails per month.