Create an automatic email to reactivate abandoned shopping carts

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Welcome email
Create a series of emails to improve your onboarding
Many people sign up to your website without taking any action after that.

A good solution is to implement a scenario that helps your contacts discover the advantages offered by your product, service or organization.

Onboarding refers to the process you can put in place to guide your users through creating an account, exploring your site's features, and most importantly, discovering who you are and the benefits you offer.

This scenario can start with a welcome email containing instructions for completing their registration. You can then set a condition to send a second email to users who have not completed their profile after several days.

For those who have finished setting up their profile, you can send them a final email to show them everything they can do on your site.

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If you run an e-commerce site, you know better than anyone how frustrating it is to see that most of your potential buyers abandon their cart before completing their purchase.

There are several reasons why shopping carts are israel telegram data abandoned: the shipping price was too high, the shipping time was too long, there were questions about the product, etc.

In these cases, use this email to reassure them regarding shipping and return times, to give them a discount or to make suggestions based on the products they left abandoned in their cart.

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Lead scoring: a tool to qualify your business contacts
Lead scoring consists of assigning a score to your contacts based on their actions, with the aim of knowing their conversion potential according to their level of evolution in the purchasing process.

You can assign a score to a contact who has visited a page on your website, opened a certain number of emails, completed a form, etc.

This use of marketing automation is especially useful if you know the actions that lead to conversions for your business. If you don't, start digging!

You can then add to a qualified customer list all contacts who have achieved a certain score to be considered valuable prospects. You can then send these prospects to your sales representatives or send promotions that encourage them to buy.