There is hardly any automation

[jsarmin]

The only automation option Gmail offers is the “Schedule Send” button, which allows you to send a pre-written email at a specific date and time.

Steps to send mass emails with Gmail.
The lack of more advanced automation forces you to manually send all email campaigns, as well as responses and intermediate messages in email sequences, which consumes resources and increases the risk of human error. If you're looking to send mass emails efficiently and accurately, automation is key, and Gmail's limited capabilities in this area may not be enough for the demands of today's email marketing campaigns.

Limited design options
Gmail's native editor only offers basic text formatting options, such as bold and italic text, font color, four font sizes, and bulleted lists. If you want to use professional HTML layouts , like these 5 email examples , you'll need to edit the template in an external editor and then import it into Gmail using Chrome extensions.

The Yet Another Mail Merge plugin, on the other hand, allows you to design an email in Google Docs, using a Word-like text editor, and then import it with Gmail, but the possibilities for this are still limited.

What do you get with a specialized email marketing tool?
Email remains the most cost-effective choice when choosing a malaysia telegram data digital marketing channel, with an average ROI of $40 for every $1 invested . By planning an effective strategy and looking for specific software, you can harness the potential of email campaigns, whatever the size of your organization.

There are many email marketing platforms with different service offerings and prices, most with a free version. You can check out our email marketing tools guide to find the one that best suits your needs. These are their main advantages over generic platforms like Outlook and Gmail:

Greater deliverability of your emails
Hitting the “Send” button does not guarantee that the email will successfully reach the recipient’s inbox, especially when it comes to bulk mailings. Unlike generic SMTP servers like Gmail or Hotmail, which are not optimized for bulk mailings and often have quantity restrictions, specialized platforms are designed to handle large volumes of emails without compromising delivery quality.

These tools implement advanced techniques and comply with authentication protocols such as SPF and DKIM, which are not as viable in options such as Outlook or Gmail, to maximize inbox arrival rates and minimize the risk of being classified as spam.