The story must have dualities or knots

[rokassha.k.h@11]

It doesn't matter if they are tears of sadness or joy, but they must excite and sensitize the user.

That will mean that he has felt identified.

To what extent we don't know, but if he reacts, it means he's emotional.

If you have been moved, it is because at some point in history there was a word or phrase that reminded you of something in your life and brought it to a personal level, to your own existence.

The story must motivate
Without motivation there is no emotion. If there is no emotion in telling a story, there is no reaction and the story becomes a failure.

It's about conflicts.

Stories must have moments of uncertainty, the same ones canada mobile phone numbers database that give meaning to people's lives.

The story must have a leitmotif
The leitmotiv is the reason for the story that the brand is telling.

It is the one that will captivate the user because it will make him identify with that leitmotiv that is repeated throughout that story and, consequently, with the brand due to its recurring nature within a story.

The story should be easy to remember and tell
You don't need many elements, but you do need enough emotional strength to leave a mark that can be transmitted to more people, people who will discover the brand or get to know it better.

The story must end with the image or mention of the brand
So that the user ends up relating that story that has managed to excite him with that product or brand.

Leading him to put the finishing touch to the content of that story and thus understanding that this brand is capable of creating stories as intense as his own life.

A story must captivate and engage from the beginning
If you don't hook the user from the start, you won't do it again later.

A story must generate trust
To do this, you have to captivate and make the user fall in love.

A story must connect with that brand's audience
If the content of that story fails to connect with the user, consumer or future consumer, that brand's storytelling has failed.

10. A story must promise something, like every brand with its product
Every brand must promise something to its emotional consumers, to attract users and leads that become loyal consumers.

The brand must promise something to its target audience in order for them to fall in love with the brand and end up becoming loyal to it.

Promises carry expectations and these carry the success of the brand if they are fulfilled and these expectations are met.

As brands we cannot disappoint.