To encourage your prospects and customers to visit your points of sale, you can set up targeted SMS campaigns . Text messages can include activators that are only available in store, such as: exceptional promotions; special events; contests. With an opening rate of 98%, SMS marketing is an unstoppable lever for boosting your customers' in-store traffic. Enriched SMS allows you to integrate a clickable link into the body of the message, in order to redirect the mobile user to a dedicated page or a mini mobile site for example. This way, the prospect or customer can find all the practical information about this special offer or event. They can check how to get to the store (map and opening hours). Smartphones play a big role in the purchasing journey of today's consumers!
This is why sending targeted SMS messages is an effective solution for quickly reaching prospects and customers. This obviously requires having a very good knowledge of your target audience beforehand in order to send them relevant offers by SMS that really interest them. 2. Set up a click and collect If your customers like to order their products online, consider offering them click and collect ! With this system, your customers can order their products in just a few clicks and pick them up in one of your stores located near them. Once in store, they can directly check the quality of the product ordered online and try it out if necessary.
In the event that the product does not fully meet their expectations, the sales staff can advise them, redirect them to a product more in line with their needs. A suitable solution can therefore be found quickly. It is also an opportunity to suggest complementary items that might interest your customer. By discovering the physical point of sale, the cayman islands phone number data consumer will be able to identify other products for future purchases and return to the store later. This technique makes it possible to maintain contact with the consumer throughout their purchasing journey, to improve customer satisfaction and experience in order to build loyalty. 3. Opt for geolocalized advertising Geolocation advertising involves targeting Internet users in a specific catchment area via social networks, such as Facebook or Instagram, but also on Google (with Google My Business). Thanks to geolocation , you target prospects or customers who are close to your point of sale.
They see an advertising banner displayed on their computer or smartphone that corresponds to their interests. This is an effective way to encourage people to go to the store to take advantage of the current offer. This type of geolocated advertising has real potential and is generally very impactful for the consumer. Discover the tools offered by SMS Sending SMS Envoi has designed efficient, fast and easy-to-use tools for sending marketing SMS . Our goal is to help you achieve the marketing goals you have set for yourself through mobile communication . To send bulk SMS , you just need a mobile phone or a computer connected to the Internet and a customer or prospect file. If you do not have an up-to-date database, we also offer a rental service. Drive -to-store offers significant opportunities for many businesses. They can strengthen their customer relationships and increase sales by creating a seamless shopping experience between digital and physical stores. Please feel free to contact us if you have any questions about SMS and drive-to-store or our different solutions. Our customer service is at your disposal to help you.
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