Humanized marketing is a trend that is here to stay. It looks beyond the customer, highlighting the needs of the “people” themselves.
It is important to emphasize that “human to human”, also known as H2H, is always on the rise because humans tend to want to be recognized and be part of a group.
Although the marketing agency , for example, uses digital tools to communicate and send information on a large scale, several points need to be improved to maintain human warmth. Want to understand better?
What is humanized marketing?
What are the ways in which you do marketing? There are numerous ways such as using social media, scheduling, autoresponders like email marketing, chatbots, etc.
Imagine bringing this reality into a warm, human interaction. This means that instead of seeing the consumer as just another number, the focus will be on providing a differentiated and personalized experience.
Don't just let the form fill in the person's first name before france phone number data submitting information: you must go further.
How does humanized marketing work?
You know that people close to you know your name, your order, ask about your relatives, among many other details. The premise of humanized marketing works more or less like this.
The proximity and intimacy of the campaign guarantee the success of such actions. Of course, the intention of the people behind the ads needs to be perceptible.
Advertising is just one way of doing this, not the central focus. This work is done through personalization in language, in the formation of the product mix itself and other aspects.
How important is it to invest in this initiative?
What does the company gain from this? A satisfied customer. And a satisfied customer is synonymous with quality. Since this factor helps to position the brand well in the market, it will gain more power for new campaigns. Thus, the business is booming, and consumers are becoming loyal.
What are the pillars of this practice?
Humanized marketing focuses on all individuals with whom the company has contact. Therefore, it is essential to focus efforts on the results that the brand wants for the campaigns. To keep customers connected, some basics need to be firmly established in marketing performance. How?
Know your audience
If you work in marketing, you probably already have a lot of personas defined. Going beyond the obvious in this market research is interesting. The idea of segmentation is efficient, so you can act more specifically and be as comprehensive as you want.
You know the persona's age range, where they live, what they do for a living, what their social class is, what social networks they use, and other relevant background information. However, look for answers to a few more questions, such as:
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