If you do, consider redistributing some of your budget to paid advertising.

[Shakhawat]

If you’ve been running paid ads, then you’ll have a little bit more funding to produce results. Invest in the ads that are performing the best. Target those with the lowest cost per contact that are most likely to generate customers.

Alternatively, if you aren’t already using paid advertising, start doing so. Paid ads don’t take long to get set up — especially if you have some existing content to leverage. It’s also a great way to get your content in front of people.

Develop Time-Sensitive Content

So, forget what I said about creating content for a moment. Generally, mom database you should avoid creating content with the intention of generating immediate results. You should already have some existing content you can work with to produce results by the end of the year. If you don’t, though, there are a few things you can produce to secure quick wins.

For example, you can host a webinar. A webinar is a great way to drive urgency. Since it’s a scheduled event, you can center your promotion around a specific date.

Webinars are also relatively quick to produce. Rather than spending what can take months to develop a long-form, gated piece of content, you could theoretically put a slide deck together and run a webinar within a week. You might not be able to drive a ton of traffic if you do it that way, but it’s possible.

To ideate your webinar topic, think about what’s currently happening in your industry. Focus on what people care about today and consider discussing trends or seasonal topics.

Webinars are not the only content you can generate, though. Blogs can also help you reach your goals. Take this post for instance. We are discussing a seasonal topic, “How to Crush Your End of Year Marketing Goals.” We are attempting to provide value at a critical time in the year. Another example is our, “How to Run an Effective Sales Kickoff (SKO)” blog that we promoted at the beginning of the year. Producing blogs that are time-sensitive in nature can prove useful.