Micro-influencers (small but powerful) lead the way in influencer marketing in Spain

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Although TikTok is making an increasingly strong entrance into the influencer marketing arena, the truth is that Instagram continues to be the favourite refuge of influencers , many of whom were raised, after all, at the breasts of the Meta subsidiary.

The extraordinary impact of Instagram among influencers is greatly influenced by the demographic profile of this social network. 45% of the users of this social network in Spain are kuwait phone number data between 25 and 34 years old. The youngest, who usually avoid traditional advertising, prefer to focus on alternative advertising formulas such as influencer marketing, which finds one of its main strongholds in Instagram. But, what are the influencers born in the heat of this social network like?

According to a recent report by the influencer marketing analysis platform HypeAuditor , influencers in Spain are small but powerful . The majority of Instagram creators in our country, 41.35%, are classified as micro-influencers (between 5,000 and 20,000 followers). And the silver medal goes to nano-influencers (between 1,000 and 5,000 followers). This group includes 36.09% of Instagram creators in Spain.

Mid-level influencers , on the other hand, represent 17.54% of creators on Instagram and have between 20,000 and 100,000 followers.