How to use SMS marketing?

[delwar709]

Be sure to ask for permission from customers All marketing channels require permission before sending any communication and SMS marketing is no exception. Text messages are much more intrusive than other forms of communication, which is why you need to get permission before sending an SMS campaign . To do this, ask users to register on their own initiative or through pop-ups on your site.

Provide quality content When developing your SMS campaign , always try to provide valuable content. This will help keep your customers engaged, as well as subscription rates high. Offers and promotions seem like the most obvious solution, but you can also offer added value by sending reminders for upcoming appointments or price lists for your products and services. Send text messages at the right time Even if you create a relevant and interesting SMS campaign , if you send it at the wrong time, all your efforts may go unnoticed.

Business SMS should always be sent during business hours. In addition to maximizing sales, this gives you a more professional image. Try not to text at lunchtime or on Monday mornings, when customers are likely to be china phone number data overloaded with information. Use a call to action Calls to action (or CTAs) encourage readers to take the next step in the customer journey. Chances are, the customer will spend less than 5 minutes reading your text. That’s why a call to action should always be short and direct if it wants to be convincing.

A simple link to “Discover our new product” or “Use this promo code for a free month trial” should be enough to grab attention while also inspiring action. Ready to get started? Although SMS marketing campaigns are mostly discussed in the context of B2C communication, in the B2B sector, SMS marketing is an incredibly underutilized and undervalued resource. Indeed, mass SMS sending techniques offer many opportunities to impact the B2B sector. To learn more about SMS marketing and how it can benefit your business, contact our experts or read our guide . It contains everything you need to know to get started and create a successful SMS campaign .

What is the difference between transactional SMS and promotional SMS? Transactional SMS messages are intended solely to communicate with customers about their purchases of goods or services, as well as their reservations and appointments. This type of SMS aims to strengthen the relationship established with the customer until the conclusion of the transaction they have made with you. Promotional SMS messages are, on the other hand, only intended for marketing to subscribers.